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Customizing your page SEO settings

Add a search friendly title, description, and keywords to each page of your Website Builder site.

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Search engine optimization (SEO) helps Google and other search engines find and evaluate your content so it can appear in response to someone’s search. The more relevant your content is to the query, the higher your page can appear on search engine result pages (SERPs).

Getting a high ranking depends on the effort you put into optimizing your pages. The Website Builder gives you many tools to get the best SEO for your page.

Accessing page SEO settings

For your convenience, the page SEO settings are gathered in one tab where you can add a search friendly title, description, and tags to each page of your website. To open the SEO tab, follow these steps:

  1. When in the editor, click Pages on the Topbar to open the Page manager.

  2. Click the gear icon next to the page you want to manage.

    The Page manager with a gear icon beside each page for opening its settings

  3. In the next window, go to the SEO tab.

    The page settings window with the SEO tab open

  4. Fill in the title tag, meta description, and meta keywords fields using the recommendations below.

    The SEO tab showing the title tag, meta description, and meta keywords fields

  5. Click Submit to save your changes.

Adding an SEO friendly page title tag

The Website Builder uses your page name as your title tag, for example “Home”, “About us”, or “Services”, unless you change it manually. As you can see in the image below, the Same as page name checkbox is ticked by default.

The title tag area with the Same as page name checkbox ticked

However, it is a good idea to have a unique title to set yourself apart from competitors on the SERP.

To activate the title tag field and add a search optimized page name, untick the Same as page name checkbox.

Title tag tips

Make sure your title gives an accurate and informative description of the page’s content, and use your main target keywords in it. Do not add special characters (including the double quote, forward slash, vertical bar, and ampersand) to the title, because some search engines can cut off the text that follows a special character.

Adding an SEO friendly page description

The page description, or meta description, is a brief summary of your page content, and it also appears on the SERP.

A search result showing where the meta description appears below the page title

Type your unique page description into the Meta description field. The description should be between 50 and 160 characters.

The Meta description field where you type your page summary

Keep it clean

Remove all non alphanumeric characters, including quotation marks, from your meta descriptions.

Adding meta keywords for SEO

Meta keywords, also known as meta tags, give search engines extra information about your site. While they do not influence your page’s position in the SERP, they support the title and description with relevant keywords.

Type relevant keywords into the Meta keywords field. These can be single words or phrases. To enter a keyword, press comma, then move on to the next one. To delete a keyword, click the x icon next to it.

The Meta keywords field with keywords entered as removable tags

Do not overdo it

Avoid spamming or abusing the meta tags field, because hundreds of meta keywords will not help you rank higher on the SERP.

Remember to click Submit to confirm your changes once you have finished adding the title, description, and keywords.

Hiding your page from search results

If you need to hide a page from search engine indexing, tick the Hide page from search results checkbox in the SEO tab, then click Submit to confirm the changes.

The SEO tab with the Hide page from search results checkbox

You can read the full guide on hiding your page from search engine crawlers in our dedicated tutorial.

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